IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns

Product Description
Strategies for binding customers to an organization–by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations’ entire communications programs with the seminalIntegrated Marketing Communications. InIMC–The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to.IMC–The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous… More >>

IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns

Truth’s Debt to Value

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Is something true because we believe it to be so or because it is true? How can a culturally bound community achieve scientific knowledge when values, attitudes, and desires shape its beliefs? In this book an eminent philosopher considers various schools of thought on the nature of truth. David Weissman argues that truth exists in the correspondence between statement and fact: what can be said about our world can be measured against a reality that has a character and existence independent of any property we ascribe to it. Weissman begins by evaluating the transcendental paradigm of Kant that has exercised enormous influence in the development of Western thought over the past two hundred years. He develops his c… More >>

Truth’s Debt to Value

A Theory of the Firm’s Cost of Capital: How Debt Affects the Firm’s Risk, Value, Tax Rate, and The…

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The cost of capital concept has myriad applications in business decision-making. The standard methodology for deriving cost of capital estimates is based on the seminal Modigliani-Miller analyses. This book generalizes this framework to include non-debt tax shields (e.g., depreciation), interactions between the borrowing rate and tax shields, and default considerations. It develops several new results and shows how better cost of capital and marginal tax rate estimates can be generated. The book’s unified cost of capital theory is discussed with comprehensive numerical examples and graphical illustrations. This book will be of interest to corporate managers, academics, investment bankers, governmental agenci… More >>

A Theory of the Firm’s Cost of Capital: How Debt Affects the Firm’s Risk, Value, Tax Rate, and The…

• ISBN13: 9780814405741
• Condition: USED – VERY GOOD
• Notes:

The ROI of Human Capital: Measuring the Economic Value of Employee Performance

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We all know that people–not cash, buildings, or equipment–are the lifeblood of any business enterprise. Yet, astonishingly, there has never been a reliable way to quantify the contribution of human capital to corporate profit…until now. In THE ROI OF HUMAN CAPITAL, Jac Fitz-enz draws on years of quantitative and qualitative research by his prestigious Saratoga Institute to provide a breakthrough methodology for measuring the bottom-line effect of employee performance. A prolific author, whose previous work includes Human Value Management, named Book of the Year by the Society for Human Resource Management, Fitz-enz has also been called “the father of human performance benchmarking.” This new book off… More >>

The ROI of Human Capital: Measuring the Economic Value of Employee Performance

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• ISBN13: 9781930699892
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Earned Value Project Management, 3rd Edition

Product Description
“Earned value” is a project management technique that is emerging as a valuable tool in the management of all projects, including and, in particular, software projects. In its most simple form, earned value equates to fundamental project management. This is not a new book, but rather it is an updated book. Authors Quentin Fleming and Joel Koppelman have made some important additions. In many cases, there will be no changes to a given section. But in other sections, the authors have made substantial revisions to what they had described in the first edition. Fleming and Koppelman’s goal remains the same with this update: describe earned value project management in its most fundamental form, for a… More >>

Earned Value Project Management, 3rd Edition